Ford proudly tweeted recently about its Core Recovery Program, which began about 13 years ago.

At the time, it simply seemed like the pragmatic thing to do. Vehicle components were becoming increasingly sophisticated, with computers, backup cameras, and sensors being incorporated into new car designs. These bits were expensive, and often contained valuable materials.

"Most parts that come back to us through the program still have a lot of life left," says Kim Goering, Ford manager of remanufacturing and recycling programs. "Even more important, however, is that Ford strongly believes it’s just the right thing to do from an environmental perspective."

Now Ford puts more effort into recycling as much of the car as possible, even parts that don't immediately seem valuable.

Take bumpers, for instance.

Car bumpers are durable and large, two factors that make them tricky from a recycling perspective. However, Ford figured out a way to crush them up into chips which could be re-used as a raw material.

"These bumpers are typically between five and six feet long and can yield as much as 20 pounds of material after they have been processed," says Goering. "That adds up fast and makes it pretty easy to see how much of an impact the program makes—and with just one category."

The new Ford vehicles for sale in Burkburnett that you'll find here at Pruitt Ford are all made with some amount of post-industrial or post-consumer recycled material, and with renewable resources like soy-based foam. Contact us or stop by to learn more.

Categories: Green